We sent 12 different old covers to Imaginary Forces, who were designing the titles - we wanted it to be in the style of these novels. One was, in terms of the font and the title design, going back to those old vintage Stephen King books. Matt and Ross Duffer, brothers and creators of the hit tv series cited a “two-fold inspiration” to Vulture on the choice of the title sequence font. The font family consists of 3 weights at 2 widths each, with complementary italic. The original version of 1977 contained numerous nonstandard ligatures (such as AB, AE, AH, AK, AR, LA, SS, TT) and alternate shapes for some letters which were not carried into the digital version. Loosely based upon typefaces of the Art Nouveau period the font face follows ITC's design formulary of an extremely high x-height, combined with multiple widths and weights. The typography and visual branding of the hit series are two reasons to be obsessed with the multi-awarded tv phenomenon.īeyond Winona Ryder and the eighties hits featured in the series Stranger Things sparked a love for the retro font featured in its title sequence, ITC Benguiat, the decorative serif typeface designed by legendary Ed Benguiat and released by the International Typeface Corporation (ITC) in 1977. Stranger Things, the Netflix sci-fi series is premiering for its third season following Eleven and her boys into the darkest realms of the alternate dimension, the Upside Down, circa mid-1985.
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